Baird's Staff

Maker
Lovell-Smith, Hubert John
Current rights
Public Domain
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Object detail

About this object
A photograph of Baird’s staff outside the Baird’s Outfitters and Drapers shop on Heretaunga Street, Hastings. The staff are standing in front of the shop next to a Baird’s company float for a Hastings Carnival. The large art deco style frontage on Baird’s is visible as well as the Baird’s Boy’s Wear shop at the left. The float at the left is decorated with foliage and a flower arrangement reading: Empire Girl. The women standing on the float hold signs reading the countries of the United Kingdom. The woman at the extreme left represents New Zealand with Māori dress.

On the ground a man in Scottish dress is wearing a kilt and sporran. The staff in front of the store are dressed in white slacks or skirts with silk shirts that are decorated with two lines of buttons. At the right more people are dressed in fancy dress and costumes including traditional dress and nurses outfits. Two people are identified on the photograph. Pat McDonald is standing to the right of the last man in a Baird’s uniform. Grace Smith is identified as the next woman on the right of McDonald wearing a pale hat.

It is possible the carnival was held in celebration of the birth of Queen Elizabeth II in 1926.

Photographer, H J Lovell-Smith.
Date unknown.
Production technique
Media/Materials description
Black and white postcard photograph.
Measurements
Height x Width: 142 x 210mm
Credit Line
gifted by Robyn Spurdle
Other number(s)
m2007/59/1, 14433, 78913

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